Nui rawa te Whaiwahenga
He tāonga nui noa iho tetahi o ngā painga e whiwhihere ana i te kaiaka papa tuhinga ki waho. Ko te kaiaka papa he mea whakamana i te huarere, ka taea e ia te whai i roto i te ua, i ngā rā hau e whiu nei, me te rā whānuitanga. Ki runga i tōna whakamana, ka tohua e ia te kawe mokemoke me te kawe korekore, e kitea ai te āhua me te pai o ngā pāpā tuhinga i muri i te wā iti. Heoi anō, mo ngā pakihi, ko tēnei he pai ake te whai hua i te whakangao i te moni (ROI), inā e kore ana rātau e hiahia ki te whakatūhono i ā rātau taonga whakapuhikitanga i runga i te wehewehe.